Evolving thirdweb’s brand into a sleek and consistent experience for developers

Partnered with the product designer to refresh thirdweb’s website, evolving the brand to feel more sleek and cohesive. The redesign elevated thirdweb’s visual identity while streamlining the workflow for faster page updates.

I created visual graphics to simplify technical concepts and product features. They followed a colour guideline to maintain design consistency across pages, aligning the website look and feel with the updated brand narrative.

ROLE

Brand & Visual Designer

RESULTS

1.5% increase to homepage to documentation click through rate

Decreased landing page build time from 9 working days to 2 days

TEAM

Jakub Krehel

TAKEAWAY

Working closely with the product designer, I helped push the brand to feel more sleek and consistent while also lifting key metrics. It set a new visual standard we were proud to carry forward.

2025 © Carmen Li
2025 © Carmen Li
2025 © Carmen Li