Transforming UX in the web3 industry

Collaborators

  • Product Manager

  • Marketing Lead

  • Growth Lead

  • Engineer

Collaborators

  • Product Manager

  • Marketing Lead

  • Growth Lead

  • Engineer

Collaborators

  • Product Manager

  • Marketing Lead

  • Growth Lead

  • Engineer

Duration

September 22 - 28 2023

Duration

September 22 - 28 2023

Duration

September 22 - 28 2023

Released

September 28, 2023

Released

September 28, 2023

Released

September 28, 2023

a cell phone on a table
a cell phone on a table
a cell phone on a table

thirdweb Connect is a product toolkit for web3 developers to build onchain applications. It abstracts away complex user flows and enables easy and secure transactions to create seamless onboarding experiences.

Stage 1. User Research

Engaged with over 100 students and educators through online surveys, in-depth interviews, and virtual focus groups to gather comprehensive insights into their learning habits, preferences, and frustrations with current educational tools. This exhaustive research phase highlighted the need for more interactive and collaborative learning solutions, leading to the development of detailed user personas representing the app's target audience.

thirdweb Connect is a product toolkit for web3 developers to build onchain applications. It abstracts away complex user flows and enables easy and secure transactions to create seamless onboarding experiences.

Stage 1. User Research

Engaged with over 100 students and educators through online surveys, in-depth interviews, and virtual focus groups to gather comprehensive insights into their learning habits, preferences, and frustrations with current educational tools. This exhaustive research phase highlighted the need for more interactive and collaborative learning solutions, leading to the development of detailed user personas representing the app's target audience.

Feature spread
Feature spread
Feature spread
Landing page
Landing page
Landing page

Stage 4. User Testing & Iterations

Organized a series of remote user testing sessions, employing both qualitative and quantitative methods to evaluate the app's usability and effectiveness in fostering collaborative learning. Analyzed feedback to identify patterns and areas for improvement, leading to several design iterations that enhanced user engagement and satisfaction.

Stage 5. Final Presentation and Documentation

Prepared an in-depth presentation and comprehensive documentation detailing the research findings, design rationale, user testing outcomes, and the iterative design process. Highlighted the app's potential to transform the educational landscape by making learning more interactive, engaging, and collaborative.

Wide modal
Wide modal
Wide modal
Example UI modals
Example UI modals
Example UI modals

Results

56% conversion rate from the landing page to the thirdweb dashboard (from an average of 21% previously)

Increased prospective customers for the Business team from designing additional product examples

Viral product video with 107K+ views on Twitter

Designed two new interactive components to increase engagement and conversion rate

Results

56% conversion rate from the landing page to the thirdweb dashboard (from an average of 21% previously)

Increased prospective customers for the Business team from designing additional product examples

Viral product video with 107K+ views on Twitter

Designed two new interactive components to increase engagement and conversion rate

2024 © Built by Carmen Li
2024 © Built by Carmen Li
2024 © Built by Carmen Li