Celebrating growth and a new era

Collaborators

  • Project Manager

  • Engineer

  • Designer

Duration

December 2022 - January 2023

Released

January 11, 2023

a cell phone on a table
a cell phone on a table
a cell phone on a table

Celo is a blockchain ecosystem with mission to build a regenerative digital economy. I created design solutions that ensured consistent branding across all marketing, product, and developer relations initiatives. 

Stage 1. User Research

Engaged with over 100 students and educators through online surveys, in-depth interviews, and virtual focus groups to gather comprehensive insights into their learning habits, preferences, and frustrations with current educational tools. This exhaustive research phase highlighted the need for more interactive and collaborative learning solutions, leading to the development of detailed user personas representing the app's target audience.

Celo is a blockchain ecosystem with mission to build a regenerative digital economy. I created design solutions that ensured consistent branding across all marketing, product, and developer relations initiatives. 

Stage 1. User Research

Engaged with over 100 students and educators through online surveys, in-depth interviews, and virtual focus groups to gather comprehensive insights into their learning habits, preferences, and frustrations with current educational tools. This exhaustive research phase highlighted the need for more interactive and collaborative learning solutions, leading to the development of detailed user personas representing the app's target audience.

a cell phone on a white block
a cell phone on a white block
a cell phone on a white block
two cell phones on a gray surface
two cell phones on a gray surface
two cell phones on a gray surface

Stage 5. Final Presentation and Documentation

Prepared an in-depth presentation and comprehensive documentation detailing the research findings, design rationale, user testing outcomes, and the iterative design process. Highlighted the app's potential to transform the educational landscape by making learning more interactive, engaging, and collaborative.

a cell phone leaning on a ledge
a cell phone leaning on a ledge
a cell phone leaning on a ledge
a pair of cell phones on a concrete block
a pair of cell phones on a concrete block
a pair of cell phones on a concrete block

Reflections

This project was a testament to the importance of thorough user research and iterative design in creating solutions that truly meet user needs. It honed my skills in collaboration, problem-solving, and effective communication, setting a solid foundation for my future endeavors in UX/UI design.

Reflections

This project was a testament to the importance of thorough user research and iterative design in creating solutions that truly meet user needs. It honed my skills in collaboration, problem-solving, and effective communication, setting a solid foundation for my future endeavors in UX/UI design.

2025 © Carmen Li
2025 © Carmen Li
2025 © Carmen Li