Consumer Crypto Report
The Consumer Crypto Report covers web3 industry growth, consumer apps, and trends in 2023.
Web3 reports in the past focus heavily on blockchain developers. This project was an opportunity to appeal to a wider audience, showcasing viral app insights to create a report that’s engaging and fun.
Users who input their email gained access to mint an NFT created for the crypto report. Stylized UI elements linked to games and projects mentioned in the report, encouraging users to try the apps for themselves.
RESULTS
1600+ total report views
64% increase to unique visits to thirdweb that week
3.3K+ impressions on Twitter
Gaming and case studies were the most viewed sections of the report
ROLE
Art Director, Brand & Visual Designer
TEAM
Catty Berragan, Juan Leal, Mago Khamidov
I was inspired by classic Mac OS and Windows design systems for the art style. I wanted to capture the same excitement for the internet in the 2000s, but this time with the new applications in the web3 space.
I combined 3D elements with pink and purple brand colours to reflect thirdweb’s identity, collaborating with the Marketing Lead, Growth Lead, and Frontend Engineer to design the landing page experience.
