A growth campaign showcasing viral consumer apps and cultural trends in crypto

The Consumer Crypto Report covers web3 industry growth, consumer apps, and trends in 2023. Web3 reports in the past focus heavily on blockchain developers. This project was an opportunity to appeal to a wider audience, showcasing viral app insights to create a report that’s engaging and fun.


Users who input their email gained access to mint an NFT created for the crypto report. Stylized UI elements linked to games and projects mentioned in the report, encouraging users to try the apps for themselves.

The Consumer Crypto Report covers web3 industry growth, consumer apps, and trends in 2023. Web3 reports in the past focus heavily on blockchain developers. This project was an opportunity to appeal to a wider audience, showcasing viral app insights to create a report that’s engaging and fun.


Users who input their email gained access to mint an NFT created for the crypto report. Stylized UI elements linked to games and projects mentioned in the report, encouraging users to try the apps for themselves.

The Consumer Crypto Report covers web3 industry growth, consumer apps, and trends in 2023. Web3 reports in the past focus heavily on blockchain developers. This project was an opportunity to appeal to a wider audience, showcasing viral app insights to create a report that’s engaging and fun.


Users who input their email gained access to mint an NFT created for the crypto report. Stylized UI elements linked to games and projects mentioned in the report, encouraging users to try the apps for themselves.

ROLE

Art Director, Brand & Web Designer

RESULTS

1600+ total report views

64% increase to unique visits to thirdweb that week

3.3K+ impressions on Twitter

TEAM

Catty Berragan, Juan Leal, Mago Khamidov

ART DIRECTION

I took inspiration from classic Mac OS and Windows design systems for the art style. The goal was to capture the same excitement for the internet in the 2000s, but this time with the new applications in the web3 space.

I combined 3D elements with pink and purple brand colours to reflect thirdweb’s identity, collaborating with the Marketing Lead, Growth Lead, and Frontend Engineer to design the landing page experience.

TAKEAWAY

I took this opportunity to make a report fun, something usually serious feel light and approachable. Remixing iconic design eras into something fresh gave it personality, while still sparking a sense of nostalgia.

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2025 © Carmen Li
Projects
About
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2025 © Carmen Li
Projects
About
More
2025 © Carmen Li