Celebrating growth and a new era through a photo-driven rebrand and visual system
Celo is a blockchain protocol with a mission to build a regenerative digital economy. Leading up to the organization's rebrand in 2022, I worked on the website redesign and created digital marketing content to ensure consistent branding across marketing, product, and developer relations initiatives.
ROLE
Graphic & Web Designer
TOOLS
Figma, Photoshop
TEAM
Francesco Cianciulli, Amy Boudreau
TAKEAWAY
With a photo-driven rebrand, it was important to follow guidelines and source visuals. Collaborating with the agency taught me about precision in execution to keep a brand cohesive.